Sugary sodas may feel like the perfect thirst quencher, but prolonged soda consumption can actually have serious consequences in the long run. Over time, studies have shown increasing links between soda consumption and the risk for high blood pressure, obesity, diabetes, and even heart problems. In fact, one Swedish study observed the soda consumption of 42,000 men over the course of 12 years. There were roughly 3,600 new cases of heart failure during the 12-year long study, and it concluded that men who regularly drank two or more servings of soda per day had a 23% greater risk of experiencing heart failure in their lifetime. Women are strongly advised to ditch the soda as well. Long-term soda consumption in women has been strongly linked to a rise in insulin problems, high blood pressure, obesity, and type-2 diabetes, all of which are triggers for major heart problems. Heart failure occurs when the heart does not have the strength to pump enough oxygen and blood. 23 million people across the globe already deal with heart failure, and it will only continue to worsen with the regular consumption of processed foods, sodium, and sugary beverages like soda.